My name is Caitlin and I've been in the marketing industry for a decade. During this time, I also received my First-Class Honours degree in English, Journalism & Creative Writing.

I went freelance in 2023 and have been offering various marketing services through my freelance marketing business—Cada Creative—with a specialism in content. 

I've always loved helping businesses tell their story and share their expertise. I've written for a range of businesses, including: 

• Law firms 
• Software agencies
• SaaS businesses
• Therapists
• Consultants
  

You can read some of my work by clicking the button below:

"Caitlin and I had an initial consultation where we spoke about what I was looking for and my tone of voice for website. As an Anxiety Therapist , its so important for me to convey that feeling of safety and reassurance to website visitors and Caitlin expertly did this using her copywriting skills. "

- Donna Shillinglaw

"We had the pleasure of working with Caitlin for copywriting and marketing, and she was brilliant. She instantly understood our tone of voice and audience, which made the process feel effortless. Her copy was clear, engaging, and nailed the brief first time - no hand-holding required. "

-  Pete Heslop

I specialise in website copy, SEO blog content, landing pages, thought-leadership articles, and long-form service pages—particularly for law firms and service-based businesses.

My background in legal marketing means I’m confident translating complex subjects into clear and user-first content that ranks well in search.

I’ve grown up in the digital marketing industry. Alongside writing and editing content, I’ve:

• Built full websites
• Worked agency-side and freelance
• Led marketing departments
• Positioned founders and brands

Yes, this is very common request. Many organisations have the bones of good content that just needs tightening, restructuring, optimising, or updating to reflect where the business is now.

I regularly help clients:

• Refresh outdated messaging
• Improve clarity
• Strengthen SEO
• Align tone across all pages
• Update positioning as the business evolves

You don’t always need to start from scratch. Often, refining what’s already there is the smarter move.

It depends on scope, research depth, and my availability at the time of your enquiry. Typically, I can offer:

• Blogs/articles: 5-10 working days
• Landing pages: 1-2 weeks
• Entire website rewrites: 2-6 weeks

If something is urgent, let me know. I'll always try my best to accommodate fast-track projects where capacity allows.